at the line. tvtomee/kxan

     Often, finding the proper elements to visually tell your story, can be as easy as finding a needle in a haystack. Occasionally, an opportunity will present itself to get exactly what you are looking for. When that occurs, one would be encouraged to take full advantage.

     In the fall of 2011, we got a tip about some financial irregularities surrounding a youth football organization in north Austin. At the time, we didn’t have a lot to go on. Although after a quick discussion, we decided to strike while the iron was hot. The teams had played their final games of the season, but there was an opportunity to get video of the team during their final practice of the year.

Months later, the video would be worth it’s weight in gold.

     Shot during the golden hour of a fall evening, The video is colorful and vibrant.  Not to mention the perfect vehicle to drive home a story about the time and financial commitments parents of the association make in order to provide their children with a structured, healthy activity.